Grit | Girona is… influencing
Unleash the Power of Personal Connection: recruit Dave Smith of Grit Girona as a powerful Off-line Influencer for Authentic Engagement and Lasting Customer Relationships.
Dave Smith is a former Olympic cycling coach for team GB. He has extensive coaching and riding experience in road, MTB and gravel riding. A resident of Girona, Dave has spent countless hours getting lost, dragging his bike through thorn jungles, avoiding dog attacks and falling in pig shit, so his guests don’t have to. Not much anyway.
A native of Ireland, he has extensive experience coaching and riding from New Zealand to Columbia. Dave has raced on road, gravel and mountain bike, and cycled across deserts and cities. His coaching clients have won world championships, world cups, Olympic medals, national championships and also seen lives transformed from sedentary office chumps to Ironman finishers. Whilst he’s not a guru, it’s not his first rodeo either and you’ll struggle to find a more qualified guide and coach in Girona.
Most commonly, Dave is guiding affluent, enthusiastic and dedicated cyclists from the USA, Europe and beyond, who you’d most likely consider your target market. And not just on gravel - road and MTB too.
Dave was involved from day one with the Castelli Store Girona, planning and leading their weekly social rides, and creating the now legendary monthly Full Moon Gravel rides. He created all the gravel routes for the 2022 SRAM distributor and dealer events and was chosen by Colnago to guide their Girona Gravel G3-X Demo week.
As an 'off-line' influencer, Dave can be an optimal choice for brands due to his ability to connect with prospects on a personal level, by meeting them face to face, most often on bike rides. Unlike online influencers who rely on digital platforms, having Dave as your off-line influencer has the advantage of direct interaction, allowing him to engage in meaningful conversations and effectively communicate your brands central values and product features and benefits - from extensive personal experience. By being physically present, Dave can provide a tangible experience for prospects, showcasing product functionality, demonstrating value, and addressing any queries or concerns in real-time. This personal touch helps to establish trust, credibility, and authenticity, which are crucial factors in influencing consumer purchasing decisions. Moreover, having Dave as your brands off-line influencer allows for a tailored approach to individual prospects by adapting communication style and presentation to match the needs and preferences of each potential customer. This personalised interaction not only enhances the overall customer experience but also increases the likelihood of converting prospects into loyal customers.
How can Grit | Girona and Dave boost your brand, away from the ‘look-at-me’ of most social media?
Real world conversations over coffee/beer, or before jumping in the river on a hot day.
Showing the products in use on guided group rides, in the terrain that it’s been created for.
Genuine appreciation of the features and benefits, born from sustained use, and 15,000km of gravel riding each year.
Pressing ‘post’ on social media posts, appearing in guests and industry partners social media. Including product and branding in subtle, appropriate and genuine posts.
Educating prospects on the aspects of the product that may not have been immediately obvious.
Using existing partnerships to enhances brand visibility and position with the ‘Gravel King of Girona’ as an authority figure for your brand within the cycling community when they visit Girona.
In addition Dave can assist with product design and testing, having written numerous bike and product tests over the years, and worked with athletes and teams at the highest level.
Organising events for your brand in Girona, the cycling capital of the world. Whether for media, distributors, athletes or most valued customers, Dave can create a bespoke event to allow you to showcase your brand in a stunning location.
Producing compelling written content for your brand blogs or social media - such as this for Cafe du Cycliste…
These strategies effectively leverage Dave's ability to connect with your prospects face to face, allowing him to engage, educate, and influence potential customers in the cycling scene. It’s clear that having your brand represented and presented by best guide in the cycling capital of the world is just common sense.
So if you’re seeing a poor ROI from your 'online’ influencers, try the analogue way. Contact Dave now and boost your brand in a genuine and organic way - without silly faces, photos of coffee and fake expertise.
Dave currently works with Guava, Hunt, Castelli, Hezo shoes, SqueezeEasy
